Digital Shelf Analytics
helps you spot and take advantage
of macro & micro trends in your category
Measure your performance within the market, benchmark yourself against competitors, dive into analysis on stores, new and high-selling items, and more!
Ecommerce Data Solution for
VMS, Traditional Tonics, and Pharmaceuticals
The health and wellness industry has been impacted by the COVID pandemic in so many ways – including the surge in ecommerce sales. Early Data is helping brands track the latest changes in the ecommerce world, from any platform and in any formats.
Digital Shelf Analytics
helps you spot and take advantage
of macro & micro trends
Measure your performance within the market, benchmark yourself against competitors, dive into analysis on stores, new and high-selling items, plus more!
Category Monitoring
How is your ecommerce category performing and who is driving sales?
Track online market trends, platform splits, winners and losers at the item, store, or brand level.
Price & Promotion Monitoring
What are your competitors' latest pricing and promotional strategies?
Analyze hourly pricing and promotion for your brand's items or those of the competition.
Sentiment Analysis
What are people saying about your product, brand and segment?
Better understand consumer perception of your brand & products, and identify any unmet market needs.
Consulting
Your trusted advisor for the most complex digital challenges facing business today.
Insights for our clients' most critical issues and opportunities: strategy, marketing, and operations across all industries and geographies.
Features
Macro insights cover all the platforms driving revenue for your categories and subcategories, brands, stores, and SKUs.
See monthly trends of your market along with channel breakdowns for leading Chinese platforms Tmall, JD, Douyin, VIP, PinDuoDuo, and more!
Full visibility into your brands or stores’ online performance across platforms and categories: benchmark yourself against the market and key competitors.
Identify this month’s new and fastest-growing items.
We track all your key competitors’ and distributors’ pricing daily. You can follow the changes in prices over time to see how you compare and gain insight into current pricing strategies.
Use AI to tag and sort items by multiple attributes. Perfect for marketing and R&D teams to analyze segment trends by product ingredients, functional claims, pricing bands and more!
Competitve Advantages
100+ platforms covered
Ongoing data collection from 100+ platforms across the world, including the leading ecommerce, social, and live-streaming sites
10+ million items tracked
Early Data tracks and processes over 10 million digital products each and every day
Full product lifecycle analytics
From NPD, market entrance, pricing strategy, competitor benchmarking to consumer feedbacks, we analyze data fields that are critical to each business department
Easy-to-use BI dashboards
Intelligent, interactive, and cloud-based analytics platforms
Industries Covered
Featured Case Studies
01 SPU Reporting (VMS)
Request
The BD team of a global food ingredient provider wants to know the best-selling probiotic supplement items online. The most difficult task is to combine SKU links across stores/platforms.
Early Data Solutions
Based on the standard product names confirmed with the client, Early Data leverages exclusive product clustering algorithms and self-development human-in-the-loop auditing system Arcade to do SKU mastering, classifying different SKUs into master items (SPU).
Process
Achievement
The client is now able to check monthly best-selling probiotic supplement items across different stores/platforms.
02 Price Monitoring (OTC）
Request
The compliance team of a domestic pharmaceutical company want to know if their resellers/distributors are following their pricing/promotion strategies.
Early Data Solutions
Based on the recommended retail price (RRP) provided by the client, Early Data tracks product price changes at certain time intervals and compare those with the RRPs.
Process
Achievement
The client is now able to identify price violations with timely notifications/alerts and spot the right item and resellers/distributors.