helps you spot and take advantage
of macro & micro trends in your category
Measure your performance within the market, benchmark yourself against competitors, dive into analysis on stores, new and high-selling items, and more!
Macro insights cover all the platforms driving revenue for your categories and subcategories, brands, stores, and SKUs.
See monthly trends of your market along with channel breakdowns for leading Chinese platforms Tmall, JD, Douyin, VIP, PinDuoDuo, and more!
Full visibility into your brands or stores’ online performance across platforms and categories: benchmark yourself against the market and key competitors.
Identify this month’s new and fastest-growing items.
We track all your key competitors’ and distributors’ pricing daily. You can follow the changes in prices over time to see how you compare and gain insight into current pricing strategies.
Use AI to tag and sort items by multiple attributes. Perfect for marketing and R&D teams to analyze segment trends by product ingredients, functional claims, pricing bands and more!
Free and Professional Data plans will be available for the base Health & Nutrition categories which include any health supplements with the exception of Traditional Tonics (Traditional Chinese Medicine) and Medicine/OTC products. Enterprise subscriptions can cover any of the above and can be further customized.
The BD team of a global food ingredient provider wants to know the best-selling probiotic supplement items online. The most difficult task is to combine SKU links across stores/platforms.
Based on the standard product names confirmed with the client, Early Data leverages exclusive product clustering algorithms and self-development human-in-the-loop auditing system Arcade to do SKU mastering, classifying different SKUs into master items (SPU).
The client is now able to check monthly best-selling probiotic supplement items across different stores/platforms.
The compliance team of a domestic pharmaceutical company want to know if their resellers/distributors are following their pricing/promotion strategies.
Based on the recommended retail price (RRP) provided by the client, Early Data tracks product price changes at certain time intervals and compare those with the RRPs.
The client is now able to identify price violations with timely notifications/alerts and spot the right item and resellers/distributors.